FOUNTAIN VALLEY, Calif., June 28, 2017 – The 2018 Genesis G80 Sport was recognized as a finalist in the 2017 International Design Excellence Awards (IDEA®) by The Industrial Designers Society of America (IDSA). The organization praised the G80 Sport for its elegant powerful lines and athletic appearance.
The Genesis G80 Sport is audacious and pushes the modern luxury experience, breaking through convention. A focus on mindful innovation blends the needs of the driver with technological feasibility, while an emphasis on the brand’s Korean heritage creates a meaningful balance between luxury and respect for the individual driving the car. The elegant, powerful lines give the G80 Sport an athletic appearance, and the design concept is based on retaining the harmonic proportions of the G80 in combination with a more sporty side profile.
“Our brand is built on design, and the balance of beauty and functionality,” said Luc Donckerwolke, Head of Genesis Design. “The G80 Sport being named a finalist in the prestigious International Design Excellence Awards is validation of those efforts. Genesis design is inspired from pure expressions of inner beauty which embody the perfect harmony between engineering and design. It’s great to get support from others in the design community for something that we’ve put so much passion into.”
The design is inspired by an athlete waiting in the start position for the starter’s signal. Concise, copper-colored elements connect the exterior and the interior design. The G80 Sport also incorporates a three-spoke leather steering wheel, genuine carbon fiber interior trim, leather sport seats and unique 19-inch wheels that are just some of the exclusive design and performance features.
Underneath its attractive exterior, the G80 Sport’s 3.3-liter direct-injected, twin-turbocharged V6 engine boasts 365 horsepower, and is paired with a sport-tuned eight-speed automatic transmission. Supported by an upgraded suspension system, this robust new powertrain delivers superior driving dynamics, improved ride compliance and sport agility.
IDEA® is a premier international design competition, recognizing and promoting design excellence across a wide array of industries and disciplines conducted annually by the Industrial Designers Society of America (IDSA). IDEA judging is based on the following criteria of Design Excellence: Design Innovation, Benefit to the User, Benefit to the Client, Benefit to Society and Appropriate Aesthetics.
Genesis Motor America
Genesis Motor America, headquartered in Fountain Valley, Calif., distributes, markets and services Genesis vehicles in the United States. Genesis is a global luxury automotive brand that delivers the highest standards of performance, design and innovation. A total of six new Genesis models will launch by 2021 and will compete with the world’s most renowned luxury car brands. All Genesis vehicles sold in the U.S. are covered by an industry-leading warranty with enhanced roadside assistance and concierge services.
For more information on Genesis and its new definition of luxury please visit www.genesis.com
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