Now available for 2017 Genesis G80 and G90 models
Genesis Virtual Guide augmented reality manual available for download
FOUNTAIN VALLEY, Calif., August 7, 2017 – Augmented reality (AR) has come to your luxury car. The Genesis Augmented Reality Manual (Genesis Virtual Guide) is now available for the 2017 Genesis G80 and Genesis G90 as a free download on the Apple® App Store and Google Play®. Genesis Virtual Guide is a modern take on the traditional owner’s manual, allowing consumers to use their smartphone or tablet to get how-to information for repairs, maintenance and vehicle features. Using 2-D and 3-D tracking technology, the Virtual Guide is able to deliver in-depth levels of information related to specific parts of Genesis vehicles. The manual will be compatible with 2018 models later this year.
“As a new luxury brand we continue to focus our efforts on the continually evolving customer expectations and innovations,” said Erwin Raphael, general manager of Genesis in the U.S. “Our mobile app strategy is designed around empowering our customers and helping them to save time and frustration. The Virtual Guide provides our owners with a new way to learn about and get to know their vehicles.”
To maximize on customer value, Genesis used quality and consumer survey results to determine the top features to incorporate into the Virtual Guide. The app contains a number of informational guides including: 135 how-to videos and 25 3-D overlay images that appear once users scan areas of their vehicle, like the engine bay. A complete owner’s manual is also included inside the app.
How it Works
Gone are the days of flipping through pages of novel length owner’s manuals. Users simply launch the Genesis Virtual Guide app on their device and select their vehicle. Once the Virtual Guide is open, the user can select engine, interior, exterior, instrument cluster or Genesis videos from the menu.
Users hold their smartphone or tablet camera in front of the area of the car when they need more information, then simple to understand visuals appear.
The engine section contains an AR manual and a pictorial index. Positioning a device camera over the engine bay gives AR maintenance instructions for each part of the engine. The engine pictorial index provides the same content without using the camera.
Inside the interior section there is a button scanner, 360 virtual reality (VR) and an additional pictorial index. The button scanner uses the device camera to identify interior button functions and educates owners about those buttons via video. The 360 VR tool generates a 360 degree virtual reality experience of the interior. The user simply moves the phone or tablet around or swipes to explore the interior and access how-to videos. The interior pictorial allows the user to tap all the same icons in the 360 VR without moving the device.
The instrument cluster tool helps to educate owners on warning and indicator lights and pop-up LCD messages.
On the outside, taking a picture of the front, rear or trunk with the AR capture brings to life important exterior features.
Finally, the videos section delivers information about the Genesis brand and new models.
“The Virtual Guide is going to wow our owners,” said Raphael. “It takes hundreds of pages of information and puts it on a device we know consumers touch all day long – their smartphone. And most of the content is in the form of videos, which we also know is the preferred method for consumers to digest information today.”
The Genesis Virtual Guide can virtually identify and provide convenient how-to information on the following features:
Virtual Guide joins a suite of innovative Genesis applications designed to provide the best customer experience possible, including the Genesis Intelligent Assistant mobile app, Genesis smartwatch apps and Amazon Alexa integration.
Genesis Motor America
Genesis Motor America, headquartered in Fountain Valley, Calif., distributes, markets and services Genesis vehicles in the United States. Genesis is a global luxury automotive brand that delivers the highest standards of performance, design and innovation. A total of six new Genesis models will launch by 2021 and will compete with the world’s most renowned luxury car brands. All Genesis vehicles sold in the U.S. are covered by an industry-leading warranty with enhanced roadside assistance and concierge services.
For more information on Genesis and its new definition of luxury please visit www.genesis.com
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